- What Data Do We Collect?
- Personal Data
- How Do We Use Your Data?
- How and Where Do We Store Your Data?
- Do We Share Your Data?
- Sharing your data for Klarna Payments
- Your Right to Withhold Information
- Contacting Us
This policy applies only to your use of Our Website. It does not extend to any websites that are linked to from Our Website (whether we provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
What Data Do We Collect?
Some data will be collected only if you voluntarily submit it, for example, when sending us an email or signing up for an Account or placing an order. Data that you may be asked to submit voluntarily may include your name, physical address, email address and phone number.
Some data will be collected automatically and is anonymous data i.e. data that cannot be linked directly back to you as an individual such as IP address, type of web browser and browser version used to access the website a list of URLs starting with a referring site, your activity on Our Website, and the site you exit to.
"Personal Data" refers to information that relates specifically to an individual that enables personal identification of that individual such as name, email address, physical address or phone number.
We will not share, sell or distribute your personal data to any third parties except where a third party is acting for us in accordance with the purposes for which the data was originally collected e.g. if you have placed an order through Our Website we have to share your name, address, mobile number and email address with the courier company who will deliver your order.
Any and all personal data that we may collect will be collected, used and held in accordance with the provisions of the Data Protection Act 1998 and your rights and our obligations under that Act.
How Do We Use Your Data?
All personal data is stored securely in accordance with the principles of the Data Protection Act 1998.
We use your data to provide the best possible services to you. This includes: providing and managing your Account, providing and managing your access to Our Website, supplying our products and services to you, responding to communications from you, sending you emails with important service updates, sending you marketing emails that you have subscribed to (you may unsubscribe or opt-out at any time via the links on our emails, market research, analysing your use of Our Website and gathering feedback to enable Us to continually improve Our Website and your user experience.
With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email, telephone, text message or post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with Our obligations under the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.
How and Where Do We Store Your Data?
We only keep your data for as long as we need to in order to use it as described above in ‘How Do we Use Your Data’, and/or for as long as we have your permission to keep it.
Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”). The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein.
You are deemed to accept and agree to this by using Our Website and submitting information to Us.
If we do store or transfer data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the Data Protection Act 1998. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties we engage and the use of the EU-approved Model Contractual Arrangements.
Data security is of great importance to Us, and we make every reasonable effort to protect your data. Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.
Do We Share Your Data?
We contract with third parties to supply products and services to you on our behalf. These include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.
We may compile statistics about the use of Our Website including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
In certain circumstances we may be legally required to share certain data held by us, which may include your personal information, for example, where we are involved in legal proceedings, where we are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.
Sharing Data for Klarna Payments
In order to offer you Klarna’s payment methods (www.klarna.com), we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.
How Can You Access and Control Your Data?
When you submit information via Our Website, you may be given options to restrict Our use of your data. In particular, we aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and by managing your Account.
You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
You have the legal right to ask for a copy of any of your personal data held by Us. Please contact Us for more details at firstname.lastname@example.org.
Your Right to Withhold Information
You may access certain areas of Our Website without providing any data at all. However, to place an order through Our Website you may be required to submit or allow for the collection of certain data.
All Cookies used by and on Our Website are used in accordance with current UK and EU Cookie Law.
Certain features of Our Website depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. You may still block these cookies by changing your internet browser’s settings but please be aware that Our Website may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
Our Website uses analytics services provided by Google Analytics and Facebook. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Website. This, in turn, enables Us to improve Our Website and the products and services offered through it. You do not have to allow Us to use these Cookies, as detailed below, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Website, it does enable Us to continually improve Our Website, making it a better and more useful experience for you.
The analytics service(s) used by Our Website use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Website and it may not be possible for Us to obtain your prior consent.
You may remove these Cookies and prevent future use of them by disabling Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Website more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.